HERstory is a curated fund that acquires museum‑grade artworks by 20th‑century female artists, developed in close partnership with the Royal Museum of Fine Arts Antwerp (KMSKA) to correct a historic underrepresentation of women in the canon.
Multiple Asset Project
Classical art
HERstory is a curated fund that acquires museum‑grade artworks by 20th‑century female artists, developed in close partnership with the Royal Museum of Fine Arts Antwerp (KMSKA) to correct a historic underrepresentation of women in the canon.
Acquisition of masterpieces by established Belgian and international female artists
Museum Exhibition
All acquired works are placed on long‑term loan at KMSKA, fully insured and accessible to the public, where millions of visitors can experience and rediscover their legacy.
Multiple Asset Project (MAP) for qualified investors
Professional, actively managed art investment vehicle
TBC
All core acquisition and structuring costs included in the fund terms
Management and performance fees in line with institutional art‑fund practice
Investment Horizon
Target fund duration: 10+ years
Illiquid, long‑term cultural and financial exposure
Primary exit via opportunistic sale of individual artworks or curated sub‑portfolios, via private transactions, specialised dealers, or international auctions.
Secondary liquidity via Rubey’s secondary market (when live) and negotiated transfers between qualified investors, subject to KYC and platform rules; no guarantee of liquidity.
Designed for qualified / professional investors, with a minimum commitment aligned to Rubey’s MAP programme (> 25K€)
Multiple‑asset investment in cultural assets
Concentrated exposure to a specific segment of the art market (20th‑century women artists)
Long‑term horizon; capital at risk; no guarantee of liquidity or returns.
Target IRR in line with Rubey’s MAP strategy for institutional‑grade, long‑term art exposure
HERstory is a cultural investment fund that helps reclaim women’s place in 20th‑century art. Together with the Royal Museum of Fine Arts Antwerp (KMSKA), curators select and acquire museum‑grade works by female artists, bringing them into the public collection and back into the spotlight of art history. By funding these acquisitions, investors support a historic correction in museum representation while creating a lasting cultural legacy that future generations will be able to see, study and experience.
HERstory is a professionally managed, museum‑first investment fund that builds a curated collection of 20th‑century artworks by female artists, in close partnership with the Royal Museum of Fine Arts Antwerp (KMSKA). It addresses a stark representation gap where women, who helped shape every major movement of the last century, remain dramatically underrepresented in museum collections and market valuations.
Academic and market data show that works by women have significantly outperformed the broader art market in recent years, with prices rising faster than those of male peers as institutions, curators and collectors start to correct decades of undervaluation. Yet female artists still represent only a small share of global auction value and museum holdings, suggesting substantial room for further repricing as visibility and institutional demand continue to grow.
By acquiring museum‑grade works at or below verified fair market value and placing them on long‑term loan at KMSKA, HERstory combines cultural impact with an attractive asymmetry: investors gain early exposure to a structural revaluation that is still in its early innings. The collection is designed to blend blue‑chip names with rediscovered voices, balancing downside protection with upside potential as scholarship, exhibitions and media attention increasingly focus on women artists’ contributions.
In this way, HERstory offers investors a long‑term, illiquid position in a segment where market, institutional and societal forces are aligned toward closing a historic value gap that still has meaningful room to run.
Offering status
Open
Market
primary